With the March release of its second full-length album, Threads, the Minneapolis band Now, Now added a darker layer to its sound while continuing to distance itself from an earlier incarnation.
Formed in 2003 by high school classmates Cacie Dalager and Bradley Hale, the band originally went by the name Now, Now Every Children. Under that moniker, they released a couple of EPs and their debut full-length, Cars, in 2009.
With Dalager in charge of vocals, the group sounded like a harder version of Tegan & Sara. The songs on their first album were tight and catchy, but they didn’t necessarily stand out. The best song is probably the title track, which closes the album.
After changing labels, the band decided to shorten the name in order to disconnect itself from any childish image it had.
With a sleeker name and new label — not to mention a larger contingent after guitarist Jess Abbott joined the fray in 2009 — Now, Now released the Neighbors EP in 2010. While Now, Now’s sound hadn’t progressed much in the interim, the disc did have a couple of stronger songs, including “Giants” and the title track.
In late 2011, the band signed to Chris Walla’s label and put the finishing touches on Threads. With a heavier and darker feeling, the album starts to give off a bit of a Warpaint vibe.
This is the band’s most complete offering to date, with such standout songs as “Lucie, Too”, “Thread”, “Dead Oaks”, “Prehistoric” and “But I Do”.
As the band’s star continues to rise, it has lined up touring dates with The Naked and Famous and fun. It also recently received some praise on NPR’s All Songs Considered podcast.